Some ministries have a real sense of welcome but often ministries miss the mark on this one. Often times the leaders are busy getting the service or meeting ready instead of being available to welcome people as they arrive for your event. Whether it is a church service, a ministry meeting or an event in your church you need to have a welcoming team. Perhaps in your ministry you have a dedicated group of people who are part of your welcome team or maybe you don’t. Either way every church and ministry could improve their sense of welcome.
There are two important principles that should drive welcoming in your ministry:
- Everyone is responsible for creating a welcoming ministry
- You need a specific group to enhance the welcoming procedures
Before we get into the role of an effective welcome team, I want to shift your thinking a little. Instead of thinking of the usual welcomers who just hand out bulletins before the service, could you think of your welcome team as customer service staff? Rather than recruiting people who can smile and shake hands, could you recruit people who will go the extra mile and help people feel a part of your community. A member of the welcome team should never say “I just hand out the bulletins ask a staff member”. Perhaps you might need to privately call them the customer service team so that they know they are not just welcoming people but serving the people who attend your church or ministry events.
So what should this customer service team or welcome team do? Is it just about a friendly smile on the way into church or into your ministry event? The welcome team should do much more than smile and hand out bulletins. They should make people feel welcome, look out for visitors, locate toilets for people, explain the children’s ministry to parents, connect young people with the youth ministry and even help people find a seat if needed.
Here are some important things for the welcoming team to focus on:
- Be available 20 minutes before the event – whether people arrive late or on time at your church, your welcome team need to be there before anyone could turn up. Someone is always running early and these are the people the welcome team have the most time to talk to.
- Look out for visitors before and after the event – the welcome team should be looking out for visitors who are not familiar with how your church or ministry does things. They can look lost, unsure of where to sit. Visitors will check out your notice board more than the regulars do. Many visitors to churches and ministries make a first impression based on how they are welcomed and whether the first people they meet are open or closed to new people.
- Be available 20 minutes after the event – if the welcome team do their job of connecting with people before the service then they are the best people to follow them up after the event. If your welcoming team think their role is about handing out bulletins then they tend to check out once that task is done. The welcome team needs to see their role as beginning before everyone arrives and finishes after everyone has left.
- Focus on parents – having kids and working in youth ministry I really believe that our churches need to engage children and youth. Yet the reality is that parents drive children and youth to and from church events so make them feel welcome. At your youth events have someone on your welcome team that welcome visitors and some who talk to parents. The more you can engage the parents the more they will support your ministry. For sunday services the parents are often the most confused as to where there kids need to be or how the service engages kids so be available to answer their questions.
- Help with logistics during the event – great welcome teams will also assist with moving and seating people during the event. Perhaps you need to arrange more chairs or simple ask people to shuffle in to free up seats. Perhaps you need to help move children in and out of the children’s ministry. The welcome team should be looking out for how they can help during the event not just before the service.
- Know about future events – the welcome team will often be asked about the events in the bulletin or on the notice board so find out about other events in your church. The welcome team should never say “I don’t know about that ask a staff member”. When someone is part of the welcome team it is like they are a staff member.
There are many unique things that churches do for their welcome teams. Some have fancy tshirts, special name badges or set up special visitor desks. Often the welcome team at children or youth events also need to collect forms, sign people in or collect money. All of these elements are unique to your ministry and church setting so be intentional about tailoring the welcome team to your setting. Irrespective of your local context it still doesn’t change the fact that your welcome team are there to serve the people attending your church not just hand out bulletins.
Please leave a comment with tips from your welcome team.
markoffaith, Mark of Faith, mrmarkmcdonald, Mark McDonald